byAlma Abell
Trade shows are essential in many industries, and setting up effective trade show displays in NYC can help your business stand out from the competition. However, coming up with a strong idea is essential for having an impact. Here are a few trade show booth ideas to consider before departing for your next show.
Understated Design
When many people think of trade show displays in NYC, they think of bright colors and eye-catching elements. However, an alternative, and often more affordable, concept is to create an understated display that lets your products stand out. Ensure your text is easy to read and make sure graphical elements displaying your products provide an uncluttered motif that lets your products’ best attributes stand out.
Interactive Design
Walking through a trade show can be an overwhelming experience due to the high concentration of booths and the sheer number of people walking around and talking. One way to impress is to include interactive elements that draw attention. Even a simple prize wheel, for example, can encourage people to stop by your booth and ask a few questions.
Digital Elements
Trade show displays in NYC now often contain digital elements, primarily monitors. However, many of these digital elements are effectively afterthoughts, meant to provide a touch of visual charm. Consider using touchscreens that provide more information than can fit on a poster. If you’re going to include video, ensure it has a professional look. Shorter videos are often the most effective.
Gaining a foothold in nearly any industry is tricky, and networking and potentially gaining new customers at trade shows is a powerful tool. Plan early when preparing for a trade show, and make sure to work with experts. Find professionals who will work with your idea, and make sure to have design elements crafted early so you can correct any problems that arise.
New York Banner Stands serves as a one-stop shop for trade show displays and other elements. Their custom printing services can help companies of all sizes, and their stands and tables help their customers create professional designs at an affordable price point.