How To Convert A Company Into A Brand Name}

How to convert a Company into a Brand Name


Brand Horizon

How to convert a Company into a Brand Name

( This article is part of Brandhorizon business talks – Leading the present, Shaping the future)

A Website or a Landing Page may create traffic but not High potential leads

High Potential Leads do not become Sales Ready Leads unless nurtured

Sales leads need to be worked on to create Revenues


Manufacturing and Supply Chain efficiencies can lead to Profits

Leverage management and Liquidity management leads to Sustained Value generation

Sustained Value generation can create a Brand Value

Brandhorizon is an International Brand consultancy firm that offers a One Stop shop for your entire Branding needs .

What we can do for you !

Build a brand from Zero: Or

Convert your Midlevel Brand to a premium Segment ; Or

Manage an established brand to stay dynamic and sustain preferred Brand status

Brand Management Services

Branding is assuming great significance in today’s highly competitive and dynamic business environment and so is the need for very strong customer value propositions for organizations to stay afloat . If you are looking to a sustained life cycle or to scale up your business locally or internationally, our structured and holistic Growth strategy Via Brand Management approach helps you achieve desired results.

We understand that Brand creation, communication and sustained brand equity are key to stay ahead of competition . Our initial services will cover brand evaluation, competitor analysis, brand positioning, brand strategy . We then carry this a step forward to ensure customer journey mapping to internal training to leverage on brand value and achieve the target customer value proposition .

Besides, bidding for new projects can be a daunting and challenging task. We take the pressure off your internal teams by providing expert bid consulting services that include bid strategy, review and writing, and submission. We provide best practice analysis of past bids, through which substantial and sustainable improvements in success rates are quickly achieved. We support clients with build of delivery partnerships, detailed business transformation and supply chain planning, and in overall readiness to deliver bids comprehensively and without delay.

we provide customised executive leadership and management tools you need to build or leverage Company and Product brands . Our transformational and change management support helps businesses to bring about innovation at various stages, for maximizing revenues and improving profitability. We adopt a unique life cycle model that helps businesses leverage commitment of the existing human resources and talents and instills intrapreneurial spirit , processes and metrics, to achieve desired results.

Growing competition and customer expectations have made Branding and Innovation imperative. BrandHorizon’s mission is to help clients develop these disciplines and scale their businesses both in local and international markets. To achieve this, we apply several years of cross-sector and cross cultural experience in greenfield projects and mature businesses .We use proven methodologies to help companies achieve their holistic business objectives through our customised Corporate Growth and Brand Management Strategies.

Our mission is to Coach and Mentor :

– Start ups Incubate and Mature

– Mature businesses to Scale locally

– Well established businesses to become global.

You can or Contact us at

Asha Sampath, Founder and Head of Growth and Brand Strategy Practice at BrandHorizon- A leading Digital Branding Solutions India, leverages over twenty years of rich experience and skills in General Management, Branding/Marketing and Finance Management. She integrates her indepth knowledge and functional expertise in international businesses , in tailoring BrandHorizon and its services to help transform businesses using innovation needed in today’s dynamic and fast paced global marketplace.

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