Here’s An Opinion On:
Tips to Crank Up Your Web Marketing
by
Spencer Pirres
Experience is more or less defined as learning from your mistakes. Online, that can be an expensive proposition. To save you some money, here are a couple of things I have learned over the last 9 years.
1. Offering an Affiliate Program Many sites consider the option of offering an affiliate program to get others to promote their sites. While this is pretty standard, make sure you are comfortable with others using your brand in just about any way you can imagine.
2. Using Keywords in SEO – Once you have researched your keywords for SEO, consideration needst to be given regarding how to lay them out in your site. Personally, I try to use no more than six per page and often go with just one phrase.
3. Publishing Articles in Directories To promote your site, it often makes sense to publish articles to gain links and publicity. There are thousands of article directories, but the biggest is Ezine Articles.
4. First Internet Marketing Step – When it comes to internet marketing, the first step you should take is clear. Research! Figure out what keywords your prospects are using and incorporate them in your site.
5. File Names and Domain Names – When adding pages to your site, upload the file with dashes to the domain name. It should look like domainname.com/file-name.
6. Search Engines That Matter – There are tons of search engines out there, but only three matter – Yahoo, Google and MSN. They control most of the traffic on the web, so don’t make the mistake of focusing on other engines.
7. Monitoring Rankings – Once you start to get rankings in Google, Yahoo and MSN, there is a tendency to check them every day. Don’t. It is a huge waste of time. Check them no more than once or twice a week.
8. Internet Marketing Goals – Before you build a site, you need to know what your goals are. The choices are focusing on a niche or broad area. Niche tends to be better unless you have a lot of time and money.
9. Perfect Internet Business – The perfect online business is whatever you love. It is going to take a lot of work, so figure out your interest and stick with it.
10. Converting at Christmas During the holidays, people are compelled to buy. To evaluate your site, look at your conversion rate compared to other months. You should see your conversion rate improve by 100 percent during the season.
Opening an online site isnt so much a business venture as it is a lifestyle. Regardless of how you try to resist it, your site will consume your attention and time. The above advice will hopefully make life a little cushier.
Spencer Pirres is with MarketingTitan.com – an
internet advertising company
.
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